We build apps.

From 18:01, every day.

Our apps

Every set you log shapes the next.

A calorie counter that's honest with you and easy to keep using.

Follow your pregnancy week by week, then keep your baby's days in two taps.

Every habit is a plant. Skip a day and it gets thirsty; it never dies.

01
Prototype everything
Every app starts as a living prototype: motion, mascots, rules. We decide by touching, not by guessing.
02
Motion is physics
Things move on springs, the way real things move. Nothing animates just to be noticed.
03
No dark patterns
No guilt, no fake urgency, no data we don't need.